F’REAL MILKSHAKES
f’real had a lot to accomplish. It’s a milkshake. It is extraordinarily delicious. You find it at the back of a convenience store and blend it yourself in a f’real blender. The challenge is that when people think milkshake, they head to the drive-through. And when they are at a convenient store they have their blinders on they aren’t looking to discover.
We set out to help consumers understand the truth about the refrozen sludge at the drive-through and that the joy of an unadulterated, freshly blended real milkshake can be found at your local C-store. This was illustrated through broadcast with a story of drive-thru attendant and his longing for the taste of a real milkshake.
“REAL MILKSHAKES ARE REAL BETTER”
We also partnered with John K, famous for Ren and Stimpy, to create custom animations that brought the f’real milkshake flavors to life. These animations played on the f’real milkshake machine screens to highlight flavors and draw attention to the back of the convenient store. The custom illustrations were also used to create delicious banner ads.
The integrated ‘Real milkshakes are real better’ campaign increased sales 33% to 59% above expected seasonality; awareness went from less than 1% to over 16%.
