MASTERCRAFT BOATS
I had the pleasure to work on the MasterCraft account for over 3 years. I learned a lot about the boating , ballasts and how important cup holders are to boat users. Bonus, I got to perfect my wake surfing with product testing too.
While managing this account I worked with the marketing team, sales team, product design team and boat dealers. It was important that all departments communicate and were aligned. I ensured we had all stakeholders nodding along so we could keep the vast amount of projects moving forward. Nemo Design owned 99% of the consumer facing communication so that kept our shop busy with seasonal campaigns, launch campaigns, photo/video shoots on water and in studio, website updates, print/digital/social campaigns. I led the management of these initiatives and ensured Nemo was on time, on budget and on brief. I also defined growth opportunities for Nemo to pitch new projects that in turn helped our clients look better too.
Best Summer Ever.
MasterCraft has over 50 years of heritage and progression as a premium recreational marine brand. They are the leaders in performance, quality and innovation. Boating enthusiasts worldwide aspire to own a MasterCraft. However, there is one big challenge when trying to market an expensive tow boat . . .
“Nobody ever ‘needs’ a boat”
As MasterCraft’s AOR, Nemo has brought to life the reason to own a MasterCraft. It isn’t premium materials, the craft of boats made by hand or the stellar performance of the wake. Those elements help. But the real reason to own a MasterCraft is that you only have 18 summers with your kids. 18 summers of uninterrupted time with your family and friends without distraction of phones or technology. This time is valuable and this is the time to make the memories that will last a lifetime. This insight is the inspiration for MasterCraft’s brand promise of ‘the best summer ever’. Nemo visually translates this idea throughout the year by capturing the golden moments of summer on water with your family and friends. These stories are told throughout the year with seasonal campaigns, product launches, events and trade shows.
