Zoosk — Courtney Lovell

Courtney Lovell

Marketing Leader | Trusted Advisor | Account Director

ZOOSK

zoosk cover.jpg — Online dating sites routinely position themselves as the best sites for marriage. Truth is, marriage is a lot to figure out when you’re meeting someone for the first time. It takes away the magic of just getting to know someone.
Falling in like with someone is way more attainable than rushing to marriage. Why not enjoy the process and experience the beauty of meeting someone you really like? First comes like.
The 'First Comes Like' campaign was brought to life in broadcast, OOH and digital placements which led to a 10% increase in US subscribers from the previous year. Survey respondents noted they were less intimidated by online dating too.

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The world of modern dating is filled with “fast love” clichés. Some dating sites go so far as to promise you’ll be dancing in the rain and seeing fireworks on your first date.

Zoosk knows these romantic moments usually don’t happen the very first time you meet someone new. So take some time to enjoy the moments of falling in like, love will happen at it’s own pace. First comes like.

Product Feature Videos were created to solve hang ups users have about online dating like making sure who you meet online is the person you will meet in real life.