For the 23/24 Ski Season in my role as Account Director I managed the creation, development and execution of over 1,500 deliverables across a plethora of consumer touch points including broadcast, radio, social, digital, print and trade show. I even worked the trade booth and tried to convince a furry friend to get an Ikon Pass.
A love letter to the mountains.
Ikon Pass brings the stoke with access to 50+ of the best ski resorts across the globe. But in 2022, stoke wasn’t a given. Inflation / climate anxiety soared—along with negativity around operational challenges in the mountain resort category. The brand wanted to meet the moment with positivity and gratitude.
Nemo stepped in with a global campaign that was an invitation for all people to come join the fun. Pass the Good Stuff elevates the good vibes by activating local-community givebacks, promoting good practices on-mountain and celebrating a culture of shared and welcoming enjoyment.
