Nike Baseball
Earning an old/new account
Nemo had a long standing relationship with Nike working on almost every category and geography. With the re-orgs at Nike many of Nemo’s relationships either moved onto other opportunities or when to a new department. I led an effort to get Nemo’s name and work back on the radar to the folks on Nike’s campus. This included creating a data base of known contacts and relationships at Nike and then setting up capabilities presentations to remind people of the quality work coming out of a little shop on SE Portland. This outreach led to the Nike Baseball relationship that spanned multiple years and reached fans in store, on line and in stadium.
The perception of baseball is not what it once was. But Nemo and Nike reject the idea that baseball is slow and boring. Nemo had the opportunity to help Nike Baseball reinvent the national pastime and propel it into a modern era—one that respects tradition, yet disrupts convention. Nemo helped create a brand position that celebrates the new reign of athleticism and explosiveness.
A hand-drawn declaration was created that anchors all creative–Just That Good. It is confident, witty, and full of youthful arroganc and the rally cry speaks to the superiority of Nike’s product, athletes, and the confidence of its consumers.
The creative was emotionally charged. In-game moments of today’s greatest athletes, like Mike Trout, were highlighted to celebrate their fearless irreverence and unconstrained passion.
The campaign launched at the beginning of the baseball season and continued through peak seasonal moments in print and digital media, stadium signage, retail installations, and social channels. Consumers responded by sharing, wearing, and joining our baseball revolution.